Our Mission
City Financial Mortgage Credit Group has a set of core values by which we operate. We
can sum up the guiding principal of our values in a single phrase − Do the Right Thing.
The notion of Doing the Right Thing permeates every aspect of our
buisness − the programs and benefits provided to our associates, the
way we explain and sell our loans to our customers and how we work with
our investors and service our loans. our goal is, at the end of the
day, every associate and every customer leaves City Financial Credit
Group with a good feeling.
We Do the Right Thing...
- Operating with integrity.
- Helping others − our customers, our fellow associates and people in our communities.
We Thrive on Achievement...
- Establishing and achieving bold, challenging and ambitious goals: "If" is not in our vocabulary.
- Making extraordinary efforts required to accomplish our goals.
- Producing stellar finacial results.
We Are Committed to a Relentless Quest for Excellence...
- Continously learning and improving.
- Creating new and better ways to operate our business.
- Providing the support that allows each of us to be our best.
We Create an Environment that Fosters a Rewarding Life...
- Value each associate's contribution − appreciating that our people are the foundation of our company.
- Recognizing efforts and rewarding results.
- Enjoying what we do.